Walmart Launches Rapid Reload™ to Provide Americans with an Affordable and Convenient Way to Add Cash to Prepaid Cards

       October 2, 2012 – Walmart is launching an affordable and convenient way for customers to load money onto prepaid cards with Rapid Reload, a new service that will accept reloadable cards affiliated with the Green Dot Network, InComm’s Vanilla Reload Network and First Data’s Money Network. Available today in more than 3,800 Walmart stores nationwide, customers can add money to their card at any register for a low price of $3.74.

       According to a recent study by Mercator Advisory Group, 56 million Americans have a prepaid or payroll card. Rapid Reload is a savings for these consumers who have been paying up to $5 to add cash to their cards.

     “Many of our customers continue to seek alternatives that improve both the convenience and cost of every day financial services,” said Daniel Eckert, vice president of financial services for Walmart U.S. “Through our partnerships with Green Dot, InComm and First Data, we are ensuring that the majority of prepaid cards available in the U.S. can be reloaded at Walmart. This is another way we're providing millions of Americans with affordable ways to manage their money.”

     Before today, customers had to make an extra stop to reload their prepaid cards before shopping at Walmart. With Rapid Reload, the process is simple. There are no forms to fill out, no scratch-off PINs and no need to make a phone call or visit a website to complete the reload.

     Walmart will now accept individually branded cards such as Account Now, Achieve Card, H&R Block, Momentum, Money Network, MyVanilla, NetSpend, PayPal, Rush Card and Upside among others. Walmart’s MoneyCard, the world’s best-selling prepaid card, will remain available for a low price of $3.