As writes World Advertising Research Centre (WARC), the eve network of 356 stores in the United Kingdom, sent a letter to all the magazines that are present in supermarkets. Walmart requires publishers to:
- Two strips of advertising or editorial texts each month by advertising and articles Walmart;
- Providing advertising in the amount of $ 20 thousand in exchange for the right presence on the network;
- The presence of each new store opened - one-time fee of $ 5 thousand;
- A quarterly fee of 2% of the proceeds from the sale of publications online stores.
According to Walmart, this directive is seen as «the proposals with which to start a discussion about new options for cooperation, which in each case will be discussed with each publishing house individually».
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