The company Yahoo has announced the conclusion of a multi-year deal with the famous department stores Walmart. Under the agreement Yahoo will display their ads on the site Walmart.com.
Yahoo will display advertising leading brands at Walmart.com, which will serve as a powerful marketing channel. In addition to this, Yahoo will manage the prices of advertising space, targeting and reporting system site Walmart.com.
According to Todd Teresa (Todd Teresi), Senior Vice President of Yahoo! Publisher Network, a combination of empowerment Walmart with the capacity to manage advertising and sales of Yahoo advertisers to provide accessible and effective ways to achieve the relevant target audience for Walmart.com.
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