Walmart, in partnership with the major Hollywood studios: Paramount Home Media Distribution, Sony Pictures Home Entertainment, Twentieth Century Fox Home Entertainment, Universal Studios Home Entertainment and Warner Bros. Home Entertainment, is increasing the value of movie ownership for its customers. Starting April 16th, 2012 in more than 3,500 stores, Walmart customers will be able to bring their DVD and Blu-ray collections to Walmart and receive digital access to their favorite titles from the partnering studios. An equal conversion for standard DVDs and Blu-ray discs will be $2. Standard DVDs can be upgraded to High-Def (HD) for $5.
The appetite for enjoying movies is strong and growing. Walmart wants to help movie lovers download or stream their movies when they want and where they want. Walmart asked thousands of customers their thoughts regarding movie ownership. Customers want to own physical Blu-rays and DVDs and customers also want to have digital access to those same movies for convenience. Customers also cited accessibility, security, affordability, and simplicity as key decision factors for wanting a digital solution. Walmart listened and is delivering America’s first disc-to-digital service.
“Walmart is helping America get access to their DVD library,” said John Aden, executive vice president for general merchandising, Walmart U.S. “Walmart Entertainment’s new disc-to-digital service will allow our customers to reconnect with the movies they already own on a variety of new devices, while preserving the investments they’ve made in disc purchases over the years. We believe this revolutionary in-store service will unlock new value for already-owned DVDs, and will encourage consumers to continue building physical and digital movie libraries in the future.”
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