March 21, 2012 – America, the Angry Birds are in their final descent to your local Walmart! Angry Birds Space, the newest version of the world’s most-downloaded mobile game from Rovio Entertainment, will touch down in app stores tomorrow, March 22, and only Walmart customers will be able to access “Golden Eggsteroid” clues that unlock four bonus levels in the game. For the first time, Walmart has joined forces with a leader in mobile entertainment to provide its customers with an integrated online and in-store gaming experience.
The remaining clues will be embedded in select limited-edition Angry Birds merchandise available in Walmart stores, including apparel, plush toys, mobile phones, snacks and more. This first-of-its-kind retail gaming experience launches on Facebook today and catapults into more than 3,000 Walmart U.S. stores on March 25.
“Walmart is bringing fun back to the shopping experience, with interactive merchandise that brings the best of digital gaming together with in-store retail,” said Seong Ohm, senior vice president and general merchandise manager for entertainment, Walmart U.S. “By partnering with Rovio, we’re able to give millions of avid bird slingers bonus content by coming into our stores and shopping our broad assortment of Angry Birds Space merchandise. This is just one of many exciting partnerships Walmart is forging to give our customers access to exclusive content.”
Customers can search through Angry Birds Space-themed items – including apparel, mobile phones, plush toys, snacks and more – for hidden game clues that unlock four “golden eggsteroid” bonus levels. The golden eggsteroids may be hidden on pricetags, snack boxes and even on an actual t-shirt design. Examples include:
Additionally, T-Mobile is offering a special Angry Birds promotion in Walmart stores. With the purchase of any T-Mobile Android smartphone, such as the Samsung Exhibit II 4G, paired with a great value plan, such as the T-Mobile Monthly4G $30 Unlimited Web & Text plan, Walmart customers will gain access to an Angry Birds Space portal in the T-Mobile Mall where they can download the new game and find a hint to unlock a hidden golden eggsteroid level. Customers will also be given access to extras like downloadable Angry Birds wallpaper and Angry Birds animated shorts.
The remaining clues will be embedded in select limited-edition Angry Birds merchandise available in Walmart stores, including apparel, plush toys, mobile phones, snacks and more. This first-of-its-kind retail gaming experience launches on Facebook today and catapults into more than 3,000 Walmart U.S. stores on March 25.
“Walmart is bringing fun back to the shopping experience, with interactive merchandise that brings the best of digital gaming together with in-store retail,” said Seong Ohm, senior vice president and general merchandise manager for entertainment, Walmart U.S. “By partnering with Rovio, we’re able to give millions of avid bird slingers bonus content by coming into our stores and shopping our broad assortment of Angry Birds Space merchandise. This is just one of many exciting partnerships Walmart is forging to give our customers access to exclusive content.”
Customers can search through Angry Birds Space-themed items – including apparel, mobile phones, plush toys, snacks and more – for hidden game clues that unlock four “golden eggsteroid” bonus levels. The golden eggsteroids may be hidden on pricetags, snack boxes and even on an actual t-shirt design. Examples include:
- Angry Birds™ Space Fruit Snacks - $2.18
- Angry Birds™ Space Limited Edition Space Tee - $6.97
- Angry Birds™ Space 8” Plush Birds - $14.97
Additionally, T-Mobile is offering a special Angry Birds promotion in Walmart stores. With the purchase of any T-Mobile Android smartphone, such as the Samsung Exhibit II 4G, paired with a great value plan, such as the T-Mobile Monthly4G $30 Unlimited Web & Text plan, Walmart customers will gain access to an Angry Birds Space portal in the T-Mobile Mall where they can download the new game and find a hint to unlock a hidden golden eggsteroid level. Customers will also be given access to extras like downloadable Angry Birds wallpaper and Angry Birds animated shorts.
No comments:
Post a Comment