Walmart “Guarantees” Customers its Best Black Friday Ever

Retailer Unveils Black Friday Circular and Event Times; Guarantees Top Wishlist Items

        BENTONVILLE, Ark., Nov. 08, 2012 – Walmart unveils its best Black Friday assortment and pricing ever offered. Revealed to customers on Walmart.com, its Facebook wall and mobile app, the retailer’s Black Friday circular showcases hundreds of brand name electronics, toys, apparel, sporting goods and items for the home – backed by Walmart’s ad match guarantee – available during three events starting at 8 p.m. on November 22.

       In addition to offering amazing low prices on the season’s top gifts, Walmart is taking the historic step to ensure wishlist items like the Apple iPad^®2 are available for customers during a special one-hour event on Thanksgiving.

       “We know it’s frustrating for customers to shop on Black Friday and not get the items they want,” said Duncan Mac Naughton, chief merchandising and marketing officer, Walmart U.S.  “This year, for the first time ever, customers that shop during Walmart’s one-hour event will be guaranteed to have three of the most popular items under their tree at a great low price.”