Holiday shoppers don’t have to wait until Black Friday to start shopping for deals at Walmart. At 8 a.m. on Friday, Nov. 22, Walmart will kick off a pre-Black Friday savings event in stores and online, lowering the prices on popular toys and electronics, to match select Black Friday offers from Target, Toys R’ Us and Best Buy one week early.
Beginning today, the retailer also extends its Christmas Ad Match* to Walmart.com customers. Customers who purchase an item on Walmart.com, and find a lower price in a local brick and mortar competitor. The same policy is in place for customers at Walmart stores for items purchased Nov. 1 through Dec. 24, excluding Thanksgiving Day and Black Friday.
“Black Friday is our Super Bowl and we plan to win,” said Duncan Mac Naughton, chief merchandising and marketing officer, Walmart U.S. “With six fewer days from Thanksgiving to Christmas, the retail environment is more competitive than ever. Every opportunity to get a great deal – whether this weekend, on Thanksgiving Day or Black Friday weekend – matters for our customers. When it comes to price, we’re going to deliver for them.”
On Thanksgiving Day, Black Friday and any of their shopping trips, customers can take advantage of the everyday ad match policy* available at Walmart stores. If a customer spots a lower price on an advertised item, and comes into a Walmart store during the same day and time that the competitor’s ad is valid, Walmart will match the price at the register.
Walmart’s official Black Friday events will take place at 6 p.m. and 8 p.m. on Thanksgiving Day and 8 a.m. on Friday, Nov. 29. The retailer will offer 21 one-hour guarantee items, “Manager Specials” and more hot deals than ever on the season’s top gifts. Starting early on Thanksgiving morning, customers can shop on Walmart.com for some of the Black Friday deals that will also be available in stores. Customers can also take advantage of hundreds of online specials on Thanksgiving and Black Friday while supplies last.
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