The company McKesson extend supply contract with Wal-Mart

McKesson Corp. (MCK), the operator of the second-largest network of pharmacies in the United States, on Friday reported that it had extended the contract for the supply and retail company Wal-Mart Stores Inc. (WMT).
The original agreement was signed by companies as early as 1988, According to the document, the company McKesson remains a major supplier of medicines in the stores of Wal-Mart in the United States.

In WalMart appeared 15,4 `` HP laptop cheaper than $ 300!

American stores WalMart starts a large-scale company - pre-price declines `Operation Main Street`. During seven weeks of popular goods will be sold at a discount.

The most interesting following proposals: Blu-ray player Magnavox NB500MG9, became cheaper from $ 299 to $ 198 and can scale the video resolution of ordinary DVD to HD-level. Supported audio formats, ‘around sound’ Dolby Digital and DTS.

Certainly, many buyers `` became interested in MP3-player Sony Walkman with 2 GB of memory, the price now, only 49 dollars.

But the chief `HIT` Of course - a laptop Compaq CQ-139WM from Hewlett-Packard price of $ 298! It is equipped with a full 15.4 `` display, 160 GB of memory and 2 GB of RAM. Unfortunately, the processor and operating system, are yet unknown.

Finally, buying a Sony PlayStatio 3 for $ 399 you can get a gift certificate for $ 100 and the PlayStation 2 for 129 - a certificate for $ 30. Many popular games can now be purchased for $ 20. New prices are already at work.

Advertisers are seeking in blogs

Advertising on blogs yet not so long ago had been a stumbling block in the formation of advertising budgets. Now the big agencies and companies feel obliged to introduce a separate row «Blogs» in the annual budget.

Advertising on blogs yet not so long ago had been a stumbling block in the formation of advertising budgets. Now the big agencies and companies feel obliged to introduce a separate row «Blogs» in the annual budget.

According to commercial director of media agency «SOL», promotion of goods and services on blogs - an excellent and long-tested way to western marketing of themselves, to get feedback from consumers, engage them in ongoing activity. In doing so, he stresses, it is important to understand that the common practice in Russia's so-called «guerrilla projects» - are ineffective if users and cause reactions, the extremely negative.

«We are engaged in public projects - director of media agency «SOL»- who later became an example of successful cases. It is not even advertising, it is rather producing - he said. - In the history of advertising known to many cases like that, as one U.S. agency «bought» blogger so that he «improved» image of the popular American supermarket WalMart on the Internet. The truth quickly emerged, and the result was badly damaged image as pr managers and the customer ».

One example of successful cases, according to director of media agency «SOL» and his colleagues, was launched in September project with Intel. The project was created in Intel blog LiveJournal, on the future. A week after launching the project, authoritative bloggers announced in a community contest for the best «Essays on the future». In the jury were also invited well-known translator Goblin and director of marketing for Intel in the CIS countries.

The contest was overwhelming success among bloggers, was attended by 200 people, a number of comments to a posting announcing the competition was over 3000. The result - a month of its existence the project has risen in the ranking of communities by more than 68,000 positions, and media figures exceeded the traditional 5 times. The secret of this success, I am sure the business manager of «+ SOL», it is in the project and a well-planned media support.

According to director of marketing for Intel, the project is fully justified the expectations of its Intel interesting idea, bright work, live reaction to the published material and communication between the parties community. «The results surpassed our expectations - said Mr Isaev. - We were surprised not so much the quantity but the quality of works sent to the competition (and noted all the members of the jury). There is a very interesting and bright idea, which must go beyond our community. We plan to develop community in future, and closely monitor those on which topics are more likely diverted our readers to make content more interesting. In the near future, we run another contest in our community ».

Especially for participation in the project as a member of the jury «Essays on the future» brought LJ account: «There are currently getting pleasure from it, the company Intel has its own corporate blogs, and we will actively use web 2.0 tools in the next year» .

In Russia blogs attacks a huge audience. According to the ROMIR Monitoring, 36% of Russian Internet users over the age of 18 read blogs by other authors, 17% in addition to reading themselves are online diaries (which is more than 2 million people). In doing so, according to the Research Institute of Pew, roughly 38% of bloggers focused on the description of the events of their own lives, 35% regarded the blog as a form of journalism, 11% are interested in politics, 7% write about entertainment, 6% discuss sports events, and only 4% are blogs about technology.

For nearly a year of its existence, a media agency «+ SOL», created to provide effective sales of fast-growing advertising resources, which include, among other things, and blog-hosting, proved in practice that advertising on blogs - an effective means of direct communication with potential and actual customers.

Walmart has become the object of hatred of British publishers and journalists. In order to get and keep the network at retail stores, publications sho

As writes World Advertising Research Centre (WARC), the eve network of 356 stores in the United Kingdom, sent a letter to all the magazines that are present in supermarkets. Walmart requires publishers to:

- Two strips of advertising or editorial texts each month by advertising and articles Walmart;

- Providing advertising in the amount of $ 20 thousand in exchange for the right presence on the network;

- The presence of each new store opened - one-time fee of $ 5 thousand;

- A quarterly fee of 2% of the proceeds from the sale of publications online stores.

According to Walmart, this directive is seen as «the proposals with which to start a discussion about new options for cooperation, which in each case will be discussed with each publishing house individually».

Walmart in Tehas will be small

After two years of struggle residents of neighborhoods near Northcross Mall to the construction of the huge trade supermarket Walmart company announced the change of plan construction.

Instead, the vast center of 200 thousand square feet will be constructed shop area 99 thousand square feet. The original plan in the complex should be located three-garage, workshop, food and garden stores, and more.

Representatives of NGOs and residents of surrounding neighborhoods said that initially they were against the construction, but after a change in the size they had no objection to the construction of Walmart. So far, no information where to begin construction work.

Chinese slippers are dangerous for life

Everyone who wants to buy summer shoes counsel read to the end.

Simple American guy using the services of a network of shops Walmart bought a two pairs of pretty slippers, the price of which appear as a country producer of the PRC (People's Republic of China). Putting the slippers, above ten times, the owner became alarmed by itching and redness in the area of the strap.
Initially, when the pain was weak, he did not give this meaning, I think not spread further. Once the pain has been exacerbated had to see a doctor.

Provided to be material are made slippers (more belts, leg brace) are made of material unsuitable for contact with the skin and caused unfortunate guy chemical burn. Version of the allergy to latex was also denied by doctors. 99 out of 100 Americans in this situation would be filed in court, but we have just a single case: the guy turned into a network of shops with a request for exemption from the sale of the lot of shoes.

In response (Please note that Walmart is the largest sales network in the U.S.) at the request came just izdevatelskoe letter requesting the most contact with a Chinese producer and personally resolve the conflict.

The guy does not lose, overlaid photographs on its site and hearing about it surpassed all of America. In continuation see photo burn, not for the faint-hearted.

PS: come back in the same store a month later, our hero saw the same slippers for the same price.

Retail network WalMart refuse to sales Linux-computers

The world's largest retailer WalMart refuses to sales of personal computers with preloaded operating system Linux.

Recall that at the end of last year, WalMart announced plans to initiate sales of a test batch of computers with preloaded operating system Linux, as the retailer had intended to study the demand for Linux-computers. Retailer to sell $ 200 computers Green PC manufacturing Taiwan Everex. Sales started in late October 2007 at 600 supermarkets company.

"This is not what our customers want," - said in an interview with AP representative WalMart Stores Melissa O'Brien.

However, the company reported that the online shop WalMart.com selling Linux-computers before October 2007 and will continue to implement them and the refusal of the retail network.

According to Paul Kim, brand manager GPC in the company Everex, as the company moves selling computers online has its own logic, since it is on Internet sales accounted big portion of sales.

Yahoo signed an agreement on advertising with Walmart

The company Yahoo has announced the conclusion of a multi-year deal with the famous department stores Walmart. Under the agreement Yahoo will display their ads on the site Walmart.com.

Yahoo will display advertising leading brands at Walmart.com, which will serve as a powerful marketing channel. In addition to this, Yahoo will manage the prices of advertising space, targeting and reporting system site Walmart.com.

According to Todd Teresa (Todd Teresi), Senior Vice President of Yahoo! Publisher Network, a combination of empowerment Walmart with the capacity to manage advertising and sales of Yahoo advertisers to provide accessible and effective ways to achieve the relevant target audience for Walmart.com.

A leading European budget carrier glad recession

Director of Europe's largest budget airline Ryanair, Michael O'Leary said that the recession will bring the company profits as its competitors fail.

Ryanair net profit for the period from April to September this year decreased by 47% to $ 277 million, said agency dpa, but O'Leary is convinced that the fall in oil prices and increased competition in the sector of the budget airline will return the company lost profits.

The head of Ryanair predicts that in the time remaining before Christmas, bankruptcy may be 5 or 6 European airlines. In the end, survive only Vritish Airways, Lufthansa, KLM-Air France and Ryanair, convinced O'Leary.

He also added that Europe needs a recession, during which the loss-making airline will disappear, and to acquire planes would be cheaper.

Wal-Mart is preparing expansion in Eastern Europe

For this week, Wal-Mart, the largest riteyl network in the world, will begin selling in the U.S. first phone with mobile OS Android - G1, to U.S. $ 148.88 with a two-year contract.

Thus, the price of Wal-Mart will be at U.S. $ 31.11 or 17% cheaper than a cellular operator T-Mobile. According to Wal-Mart, G1 will be sold in 550 stores network with the largest influx of buyers.

As experts note, the decline in prices can significantly heat the sale of G1 in the United States. While the iPhone 3G at the point of sale AT & T and Apple sold at this time to 199 dollars, a difference of $ 20, compared with the proposed T-Mobile G1 was not a significant motive for buying the phone with the operating system from Google.

Now, when the difference is already $ 50, many consumers are forced to strictly assess their costs in the face of crisis, think about.

European investors do not see a positive outlook

European stock indexes fell on Friday due to fears that the slowdown in the global economy will lead to a drop in corporate profits, reported Bloomberg.

The value index Dow Jones Stoxx 600 on the bidding down to a five-year minimum.

The British FTSE 100 fell 204.47 point, or 5.00% to 3883.36 points. The German DAX Xetra 30 index fell by 224.03 point, or 4.96% to 4295.67 points. The French CAC 40 closed at 117.08 point decline, or 3.54%, at around 3193.79 points. Composite index of pan-European Dow Jones Stoxx 600 lost 9.92 point, or 4.75% to 198.82 points.

Leading European stock markets, on Friday, collapsed following Asia. Asian stock indexes sharply collapsed to 10% on negative corporate news from several leading companies. The major portion of the negative message has the second largest in the world automakers Toyota Motor Corp to lower sales volume in the III quarter of 2008 to 6.4% for the first time in seven years. European car manufacturers also failed to please investors: the second largest European automobile manufacturer PSA Peugeot Citroen and truck manufacturer Volvo reduced annual profit forecasts because of falling profits in the III quarter.

Negative momentum demonstrated quotes shares the banking sector following the lowering of analysts Morgan Stanley annual price forecast Securities British bank HSBC.

As an analytical report Markit, in the October Euro zone economy declined at a rate unprecedented since the introduction of the euro in 1999, reported Financial Times.

Research results suggest that the expected recession in 15 countries in the euro may be delayed. "The financial crisis has developed into an economic crisis and the euro zone economy is shrinking as it is not declining in these countries has more than 10 years," said Chief Economist Chris Williamson Markit.

The index of business confidence in Italy in October fell to the lowest value in 15 years, reflecting the slowdown in consumer optimism and declines in the 4th largest economy in Europe, reported Bloomberg.

According to the Research Institute of Statistics of Italy (ISAE), this figure had fallen to 77.7 marks in points and in fact even in September, he was at a level of 81.8 points. These figures are far below the expectations of economists, who were interviewed Bloomberg, predicted decline to 81.7 points.

The index of consumer confidence fell this month to 102.2 from 102.8, paragraph to paragraph - figure recorded last month. In the first instance, the spending of consumers affected by rising interest rates on cash and mortgages, said ISAE.

Member of the European Central Bank (ECB) Evald Nevotons believes that the worst period of financial crisis behind us, but the prospects of prolonged recession in Europe could lead to a further reduction in the discount rate. This Novotns said in an interview with television channel CNBC.

In his view, the current week was a "turning point" in the financial crisis, and markets are now more confident in the effectiveness of anti-crisis measures, governments and central.

The ECB cut the discount rate by 50 basis points to 3.75 percent on Oct. 8 through coordinated action with other central. Analysts expect further mitigate the monetary policy by the end of 2008. However, many believe that the ECB will reduce the rate at the next meeting to be held on November 6.

Wal-Mart completely renounced the Chinese products

American sales network Wal-Mart has introduced an embargo on goods Made in China for an indefinite period. No contracts remained 20 thousand Chinese suppliers. Melamine scandal is gaining momentum. Dangerous substance has been found in chicken eggs. Consumer oversight warns of the dangers of egg powder from China, in trading networks have begun testing.

9 billion dollars will lose China to ban WalMart. American network serving 60 thousand vendors, one third of them from China. Outside the law were not only Chinese food, clothing, and furniture. The reason for such action was the death of two children. And the alleged fault in the bed. "Delta Interprices" withdrew over half million childcare bad made in Asia and sold in American networks, including Walmart. The Americans were the first to completely abandon the goods Made in China. Other countries, including Russia still imposed an embargo on dairy products from China.

In China itself melamine has been looking into the flesh of animals, birds and fish, and had already found in chicken eggs. And checks continue, assured the Prime Minister of China Wen Jiabao: "Manufacturing output - an ongoing process that begins in the fields and ends at your dinner table. And at every stage, be it manufacturing, transportation, packaging, cleaning products or production - is needed thorough and rigorous control. "

The Chinese promise a thorough review, but on the shelves of shops still appear dangerous products. Consumer oversight notify customers about the dangers of egg powder from China, which found melamine. These products company Dial Hanon Fuds LTD. In the regions have begun testing. But Russia is unlikely to abandon Chinese goods, described in an interview with Business FM, director of IC "Prosperiti Capital Management :" Alternatives for a large number of small and cheap products in China not because it is close to our country, which is very cheap labor. Great is the production, and before-ordering can be conditionally speaking, there wagons different combs and sell them from 90% in the second, price mark up retail chains. I am confident that this will continue to pursue. I think that between Russia and China's foreign trade volume will only grow in the future. "

Melamine found in dairy products, candies, chocolate and even tea. Affected products are sold not only in China but also in Singapore, New Zealand, Hong Kong, Korea. In Russia rejected 46 tons of Chinese products. However, buyers such figures do not stop, said Business FM, a consultant company Pynes & Moerner : "In fact that the Chinese are dishonest and dirty in the production - it is no secret. Nevertheless, when the goes around the metro sales of Chinese toys, the New Year there svinok or mice for 50 rubles., it is above all, and all buy up. " Russian buyers, experts note, more trusted brand store, and label manufacturers often do not pay attention.

Google tastes the patients history in electronic form

In USA the web search company Google Inc. is occupied of testing online bank memory, in which people will can kipped their medical information, and will have their own access for 24h.
Soon, the Google Company has announced about their combined work with Cleveland Clinic, is leading Center of Medical Academy. Their combined work is specializing in exchange of medical information, which will help people to be owner of their medical report.
Electronic system will helped people to control their report, and they will contact with many doctors, medical workers and pharmaceutics.
Also Google is reported, that other their partners can be Insurance Company Aetna Inc., Medical laboratory Quest Diagnostics, pharmacy Walgreens and Walmart pharmacy, and other hospitals.
The Director-General of Google, Eric Schmidt, speaking at a conference Health care Information and Management Systems Society Conference in Orlando, Florida, described a system of information security, through which users can store their medical records on servers Google, having access to it through the network.

He said that access to medical information will need to specify a login and password. Schmidt also noted that privacy is a fundamental principle of the system.

«Your medical information is private and will not be available to anyone without your permission», - he said.

When asked whether the project will bring revenue to Google, Schmidt replied: «In the near future, no».

Google profits by selling advertising on popular Web resources. However, he refrained from advertising on sites such as Google News.

The company plans to indirectly profit from the services of storage of medical records, encouraging users to seek more medical information using search engine Google. Through this search, the company can sell more advertising.

«So many people who use our search engine, looking for information relating to health, we must succeed in this field», - said Schmidt.

Attempts to convert the medical information, is typically, stored on paper in various locations into a single electronic system for many years been in unavailing, partly because of security.

To date, only short part of hospitals and family doctors use medical information in electronic form. Google said that chose Cleveland Clinic as a partner because it already uses a system of electronic records.

Sources:Reuters Health

Developing. Wal-Mart «shot»

According to the British Financial Times (FT), referring to the announcement on the Internet seller (which was subsequently removed), Wal-Mart could soon be enlarged by not less than 1000 stores a new format Marketside. Spokesman Wal-Mart in its commentary said that Marketside - draft a pilot project and to talk about such far-reaching plans prematurely, it is only the four Marketside in Phoenix (Arizona). However, in the online version of FT said that in the first stage will be open at least 10 shops area of about 6000 square meters. m (including the four mentioned in Phoenix), but the final number of outlets could make 1000 - 1500 stores with more than $ 10 billion in annual sales. Earlier, Wal-Mart announced the development of shops where you can quickly buy only fresh produce. The concept of the new store came right after the introduction of the U.S. market the British Tesco in 2007 with its Fresh & Easy Neighborhood Markets in California, Arizona and Nevada.

Recall that the American Wal-Mart Stores, like , walmart pharmacy Inc. - The world's largest retail network. Headquartered in Bentonville (Arkansas) is founded in 1962 in Rogers (Arkansas). Chairman of the Board is Directors Robson Walton. CEO Lee Scott. In mid-February 2007 was 6782 magazine in 14 countries. As a result of 2004 was the world's largest company by volume vyruchki.1, 6 million employees (2006). Turnover in 2005 $ 312.4 billion, net profit of $ 11.2 billion

Without departing from the cashier: X5 Retail Group went on Pharmaceutical Market

X5 Retail Group drew attention to the noncore businesses - trading company reached an agreement with a network of pharmacies «A5» establishing a joint retail pharmacy business. Partners are planning to deploy pharmacy items in shops «Pyaterochka» and «Crossing». But experts doubt that the new alliance will be able to repeat the success of WalMart pharmacy.

Last time, nearly all commercial networks demonstrate same strategy - aggressive expansion, with the investment. This has led to some big retailer enthusiastic quantitative growth was not enough money for financial payments. Private cash flow often enough only to pay off the taxes and interest on loans.

According to international rating agency Fitch Ratings, some Russian networks even resorted to selling assets to repay existing debt. According to experts, this method of attracting money recently used «Arbat Prestige», «Kopeyka», «Alpi» and pharmacies «36,6». All these companies have had this year to sell their property. Tense situation analysts linked to default on securities holding «March», which took place in early August.

Problems with a shortage of funds are concerned many combating these trying everything. Someone selects bonds, someone prefers to bank lending, private or public offering on the stock exchange. Partnership with non-players can also be seen as an attempt to attract new sources of funding.

A new alliance of trade retailer X5 Retail Group and a network of pharmacies «A5» may be an example of such a search. According to the company for 30 Jun., 2008 under its control 762 «Pyaterochki» and 229 «crossroads» - an excellent base for the spatial and quantitative development of retail pharmacies. Partners are not yet comment on their plans and then, what will be the joint facilities.

Pharmacies, renting space in near case area supermarkets are not uncommon. But its own network of walmart pharmacies at a major retailer - that the Russian market had not yet been in the Americas that might be an example for the X5.

WalMart Pharmaceutical

Product retailer could become a key player in the pharmacy business. Example - Wal-Mart, in 80 of the last century began to develop its pharmaceutical business. Through this project, today the company - a leader not only in their field, but also on the market retails OTC medicines.

West retailer does not go past the opportunity to earn, whether or non-profile business. At the beginning of his rapid development WalMart lot of experimenting: opened the road network services in supermarket to provide simple services to customers - the replacement of tires, batteries and oil. The same goal moved the company when it drew the attention of the pharmaceutical business. Unwilling to let its territory tenants and share with them part of the profits retailer in the 80's began to develop the pharmacy network, placing it in supermarket. At that time the company had 300 stores and 16 pharmacies. Yet hundreds of stores passed the area to other pharmacies. Over time, they changed their own. In the first 16 years, the company opened every year for 150 new pharmacies.

Noncore businesses - always «land unknown», thus avoiding the difficulties at the start, it was not. As writes in the book «The effect of Wal-Mart» Charles Fishman, retailer withdrew two key elements for the success of the project - the price and people. When a new pharmacy, a manager hired the best pharmacist in the town and spared no money on it. The second component - the price, with the best, and there has been a cornerstone of the philosophy of company founder Sam Walton. «Sales treat all diseases. Sales cure all ills. What motivates sales? Discount Coupons for $ 5 », - he said, and, of course, in its pharmacies set the lowest prices in town. However, despite everything, the case has progressed very slowly. Sam Walton used to quickly make a profit from their ideas and the development of pharmacy businesses worried him for a long time to unhurriedly ROI - for the first five years the project was unprofitable. But perseverance and patience will soon be rewarded. Now turn the pharmaceutical business WalMart is 11 billion dollars a year, while the number of pharmacies as of 2006 stood at 3535. Today the network is the leader in selling generic drugs. The company withdrew and a number of drugs under its own brand. Incidentally, the last few years, WalMart actively registers PL in Rospatente.

In Russia, as look like in America?

Can you repeat the successful pharmaceutical experience WalMart in Russia? Would this alliance with H5 and «A5»? The views of market participants were divided. «Such a project is carried Wim in Russia, as in any country where trade is the modern way, and successful, dynamic», - considers the Director of Public Relations Group «Vester» Rimma Remizova.

But not so optimistic are representatives from pharmacy community. According to the head of the department of analytical studies «Farmeksperta» Nicholas Bespalova, hardly a project comparable in scale with the pharmaceutical area Wal-Mart, now can be realized in Russia, if only because the networks hypermarkets such as the company Sam Walton, in our country yet. However, the expert believes that in the long term with the development of industries such probability significantly, and then in favorable conditions will be those who began to create this direction now. Director of Marketing Network pharmacies «implosion» Michael Sentsov notes that WalMart - an example of a successful strategy in the development of so-called «pharmacists supermarkets» Sales para pharmacy and OTC medicines. «In the Moscow Ring Road, such a strategy is good - he said. - But for the regions of consumption goods «for Health and Beauty» drastically reduced. There is no single network pharmacies, the leader of turnover, which would be housed in a supermarket. There will always be mass points «not supermarket» location overtakes any of indicators of business, and often traffic ». However, experts do not rule out the success of the project and in the regions. «Experience WalMart indicators - explains the general director of the group of companies rba & MallMarketing Alexei Vanchugov. - It is possible that such a scheme of cooperation, first tested in Moscow and, if successful, will be implemented in the regions ».

Nikolai Bespalov believes that comparing the experience and initiative WalMart H5 and «A5» not quite right in Because of American and Russian markets. «Pharmaceutical WalMart project focuses primarily on OTC drugs, while the network realized not brands goods whose value was significantly lower than the existing analogue on the market - says the expert. - In addition, the scope of WalMart requires substantial territorial coverage, strong logistics and other favorable for the development of pharmacy for conditions ».

The opening of pharmacies on a rental basis in supermarkets for the Russian market is not new, but because of licensing retail pharmacy area prefers not to develop independently and through partnerships with networks or individual pharmacies. «Pharmaceutical assortment of special, I do not recall success stories, when retailer has developed a retail pharmacy - observed Alexander Kuzin. - Here, suppliers and their relationships, their core competencies. Therefore, if the company intends to establish its own pharmacy network, the involvement of professional operators is the correct course ».

Another feature marks the representative of the Russian pharmacy networks. «Pharmacies have to compete with themselves on supermarket goods FMCG-group. And here are two options: either to keep higher prices or restrict the range - noted Michael Sentsov. - The project of this magnitude to realize, of course, but can not vouch for his return, not to mention the cost. Take a niche market with clearly stated criteria of profitability and the profitability of pharmacies in supermarkets - it is an achievable goal ».

Pro and contra: the benefits of the parties

The strategic partnership of food retail with federal networks and mutually is convenient for both sides. So think many market participants. Rimma Remizova notes that pharmacies, like other tenants (banks, a network of jewelry, mobile phones, accessories, payment terminals), is an excellent opportunity for the development and expansion of geography. «This option is especially attractive to networks that positioned as pharmacies« Health and Beauty », that is, selling para pharmaceutical goods and OTC medicines», - states Michael Sentsov.

Analyst UK «Finam Management» Maxim Klyagin sure that the «A5» similar joint venture - an excellent chance to seriously strengthen its position in the medium term, primarily due to the rapid growth in the number of objects in the finished squares H5. «If« A5 »even in the face of the company's stores, and that about 1 thousand locations throughout the country, it can easily enter the top ten pharmaceutical networks Russia», - said General Director Alexander Kuzin DSM group.

Maxim Klyagin observed that the risks in this case, low - Commercial H5 generate stable high consumer traffic. Retailer, in turn, gets a good opportunity with no extra cost to enter the fast-growing pharmaceutical retail market. According to Tatyana Klyuchinskoy pharmacies receive long-term development plan and numerous representations in the «Crossroads» and «Pyaterochkah».

On a good traffic is expected not only to pharmacies. «The food retailer, inviting pharmaceutical network on their own area, increase synergies and increase the flow of buyers, because pharmacy - are demanded by consumers tenant», - said Director of Public Relations Group «Vester» Rimma Remizova. For the H5 is an additional customer service. Coming back for the products, people can choose and medicine. «In the U.S., some drugs can be sold directly on the shelves of supermarkets, - tells Alexander Kuzin. - We can not, therefore, as a result of this partnership H5 receives synergistic effect - is expanding its range ».

There are other benefits. Rimma Remizova observed that for a major retailer with a partnership was the task of finding potential tenants in every region, signing treaties, to discuss conditions for cooperation, thus saving time. «Working with one tenant on many sites, it will turn out to standardize relations, record rates, negotiate more favorable terms, - said the expert. - In addition, you can arrange a single Marketing and advertising campaigns, shares of advertising brands and even impose a uniform system of the Loyal ». For pharmacies positive moment of cooperation, in the view of Michael Sentsova is still in use of resources supermarket on the organization ATL-and BTL-activity. The greatest efficiency, it will be in the regions. According to the director general of «Natur Product Retail» Alexei Batulina pharmacies in supermarkets, even in regions with low consumer index gives a good sale.

With all the positive points and there is quite a serious negative of such partnerships to pharmacy: it para pharmaceutical range will compete with the range of H5. «Margin para pharmaceutical in pharmacies and the establishment reaches 50 percent - said Alexander Kuzin. - These positions will be uncompetitive on price meant that presented to the retailer shelves. Therefore, pharmacy point will not be able to earn on its high marginalism product and will be forced to limit the range of available drugs ».

Michael Sentsov notes that the Russian statistics, more than 80 per cent of turnover pharmacies institutions accounted for medicines, of which more than 60 percent - on prescription drugs, but they «commodity risk zone» (near cases zone) pharmacies in the area of the supermarket.

Venture ...

Speaking of limitations should not forget the risks incurred by each partner. Of course pharmacy, start to work in a supermarket, can count on some traffic store, this guarantees a large number of buyers. However, Nicholas believes Bespalov, such cooperation is fraught with certain risks: «For example, pharmacy network, is likely to face higher rates for rental of commercial space, and therefore will be forced to raise the surcharge on products that limit the possibility of price competition». Director of the Department of Trade real estate company Colliers Intrenational Tatiana Klyuchinskaya notes that near cases gallery is famous for its high rates and is considered the most expensive area in a shopping complex: «But pharmacies have traditionally paid one of the lowest rates compared to other tenants. In Moscow, is approximately 2500 dollars per square meter per year ». According to UK analyst «Finam Management» Maxim Klyagina, discount to the partner organization may be 10-20 per cent of the market rate rent. However, the possible reduction of the H5 profits from the sublease, in his view, will be offset by some growth in network traffic facilities and the proceeds of sales of pharmacies.