The Salvation Army and Wal-Mart Canada Partner

Wal-Mart Canada will host The Salvation Army's first ever National Kettle Launch at various stores across the country, marking the beginning of The Salvation Army's 2008 Christmas Campaign.

Beginning at 9:00 a.m. local time, The Salvation Army and Wal-Mart associates will ring the bells and invite customers to support the annual campaign, which
will run from mid-November until Christmas Eve in hundreds of its stores nationwide.

In 2007, Wal-Mart stores became the single largest fund raising venue for The Salvation Army's Christmas Kettle Campaign.


For over 100 years, the kettles have been, and continue to be, an efficient method of raising funds to support the community and social work of
The Salvation Army. Funds raised during this time will be used to combat poverty in communities across Canada at Christmas and throughout the year.

Nearly five million Canadians, including more than one million children, live in poverty today. Poverty remains the root of many of the social service problems
The Salvation Army sees every day and in these uncertain economic times that need is likely to increase.


"We are extremely grateful for the generous support provided by Wal-Mart Canada," says Commissioner William W, Francis, Territorial Commander of The
Salvation Army Canada and Bermuda.
"Last year, on top of a cash donation from Wal-Mart Canada of $100,000, over $1.3 million was raised at Wal-Mart stores
alone and given the added economic burdens many will be facing this year, we are hopeful that goal will be surpassed."
"Wal-Mart Canada is proud to partner with The Salvation Army and to help raise funds to aid more than 1.5 million Canadians in need," said Lina Di
Diodato, manager of community involvement for Wal-Mart Canada. "We expect this year's kettle campaign will be our best ever, and supported by other in-store
events including Angel Tree and Adopt-a-Family initiatives."
The annual Christmas campaign, which raised more than $23 million in 2007, has grown into one of Canada's most significant and recognizable annual
charitable events.

About The Salvation Army:

The Salvation Army is an international Christian organization that began
its work in Canada in 1882 and has grown to become the largest
non-governmental direct provider of social services in the country. The
Salvation Army gives hope and support to vulnerable people today and everyday
in 400 communities across Canada and 115 countries around the world. The
Salvation Army offers practical assistance for children and families, often
tending to the basic necessities of life, provide shelter for homeless people
and rehabilitation for people who have lost control of their lives to an
addiction.

About WalMart Store Canada:

Headquartered in Mississauga, Ontario, the company operates a growing
network of 310 outlets and one of the strongest community involvement programs
in Canada. Wal-Mart gives back to local communities in ways that matter most
to its customers and associates. In 2007, the company raised and donated more
than $19 million or $365,000 weekly, to charities and organizations in need.