Wal-Mart Canada Stores nationwide have reduced thousands of prices on items like toys, electronics, housewares and small appliances, to help Canadians celebrate the holidays.
The company announced today plans for thousands of additional Rollback price reductions in these categories, reducing hundreds of prices each week leading to Christmas.
With significantly more Rollbacks across the entire store than this time last year, Wal-Mart Canada is having a record year for price reductions and anticipates it will save Canadians millions of dollars by year-end.
A Maritz Research survey, released today, found that Wal-Mart Canada is the number-one choice of Canadians for holiday shopping this year. According to the survey, sales and special holiday pricing were a primary driver for Canadians in determining where they shop.
"Our starting point is a commitment to the best prices in the market, but Canadians need our even lower prices now more than ever," said Sylvain Prud'homme, Wal-Mart Canada's senior vice president of merchandise. "This is our best year for price reductions and we're just hitting our stride."
Sales data and research indicate that despite economic concerns,
customers are determined to give their families a nice Christmas. They are shopping on the basis of price, comparing pricing between stores and are more concerned with sticking to a set budget. Research also indicates that customers plan to shop earlier than in the past to better manage their spending.
"Customers are feeling financially pinched and we're responding with
record-low pricing so that customers can have what they need and want this holiday season." "Our sales data shows that customers are still intent on celebrating Christmas and we're ready to provide savings that matter around the home and under the tree."
From toys to electronics, examples of Rollbacks include:
Toys: The toy department has hundreds of Rollbacks and has introduced nearly 15 per cent more price reductions than this time last year. The Power Wheels AT-Rex motorized ATV is $199.93 (was $399.93).
The Baby Alive Potty Doll is $49.94 (was $58.94).
Electronics: Electronics has hundreds of Rollbacks and has introduced nearly 15 per cent more price reductions than this time last year.
The Samsung
40" LCD HDTV is $797.63 (was $997.63). The Venturer DVD Home Theatre is $57.77 (was $79.97).
Housewares: Housewares has hundreds of Rollbacks and has introduced nearly 25 per cent more price reductions than this time last year.
The Rachel Ray 10-piece stainless steel cookware set is $149.93 (was $199.97).
The J.A. Henckels 6-piece knife block set is $47.77 (was $79.97).
Small Appliances: Small appliances has hundreds of Rollbacks and has
introduced nearly 40 per cent more price reductions than this time last year.
The Kitchen Aid stand mixer is $219.88 (was $279.96). The Black & Decker 12-cup coffee maker is $39.88 (was $59.97).
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