Wal-Mart is truly an international company with operations in Canada, United States, UK, Argentina, Brazil, Japan, China, Mexico and Puerto Rico.
Wal-Mart succeeds internationally because of its ability to transport the company's unique culture and effective retailing concepts to each new country. Associates get involved in the local communities and adapt to local cultures. They respond to customer needs, merchandise preferences and local suppliers. By serving each hometown in its own unique way, Wal-Mart International has realized significant growth, with potential for much greater development worldwide.
Wal-Mart International has achieved global expansion through a combination of new store construction and acquisitions. This strategy has given the company excellent market penetration and positioned it for future development. The company sees its development throughout North America, Latin America, Asia and Europe as a good beginning with many promising areas for further expansion.Wal-Mart became an international company in 1991 when a SAM'S CLUB opened near Mexico City. Just two years later, the Wal-Mart International Division was created to oversee growing opportunities worldwide. Today, customers at more than 1,300 stores and clubs in nine countries prove that Wal-Mart's 'Every Day Low Price' promise is a message clearly understood in any language.
No comments:
Post a Comment