Friday, May 10, 2013

Walmart Launches National Advertising Campaign to Show “The Real Walmart”




Walmart today announced the launch of a national television and digital advertising campaign.  The campaign demonstrates how people across America count on Walmart to save money on the products they want and need, how the company provides tremendous career opportunities for its associates and how it creates efficiencies and works directly with manufacturers to help deliver low prices.

“We have wanted to do this for a long time because we know that people trust Walmart even more when they understand the opportunities we provide our associates, who the customers are that shop with us and how we deliver low prices,” said Bill Simon, president and CEO of Walmart U.S. “Every month more than 60 percent of Americans shop at Walmart and we are proud to help them save money on what they want and need to build better lives for themselves and their families.


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